In Crowd fills a gap in the early-stage funding landscape by giving innovative early stage companies much more efficient access to a large pool of investors to help them get their business off the ground and grow:

  • Raise investment from friends, family and In Crowd members, starting at £500.
  • Engage investors with videos, photos, Q&A and explanation – not wordy projections and documents.
  • Benefit from a seamless fundraising process and the expertise of our internal investment team for one simple fee.
  • Deal with only one legal shareholder instead of potentially hundreds.
  • Maintain engagement with your investor network and harness their interest in helping your business grow all through the In Crowd platform.
  • We make it easy for you to make your own 3 minute video pitch, see the section One Perfect Pitch.


Getting Started

In Crowd is an equity crowdfunding platform with an expanding member base which allows you to raise equity investment to grow your business. You can start creating an investment campaign for your business at any time. The pitches let you tell your story, explaining your business idea, target market, monetization strategy and team, as well as how much money you are seeking to raise in exchange for how much equity you can offer. You will also need to upload a three minute pitch on your company (we can provide assistance here).

Before going live, our investment team will review your campaign to ensure that every statement in your campaign is fair, clear and not misleading for investors. In the meantime, you can begin preparing your own marketing campaign to support your pitch and drive interest in your investment campaign.

Once we’re happy that all is in order, your campaign can go live. Investors/members will be able to view your campaign information, ask questions and, if they like what they see, they can invest in you directly through the website. Feel free to call one of our Deal managers to discuss your business in more detail before making the submission as we welcome personal contact with both our members and investee companies.

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